Like many other industries, the insurance industry adopt itself to the consuming habits of their new customers (digital transformation). In such a competitive market, insurance agencies are required to reinvent themselves in order to stay relevant. “Dar Madanes” pride themselves in reducing customers costs, improving the coverage and canceling duplicate policies. We took those strength and created a digital platform (My Bituach) that streamline this process.
Building the right
Our guiding principles in branding and marketing My Bituach (“My Insurance” in Hebrew) was to keep it simple, personal and help people get better deals on their insurance. We used this message in our branding and marketing campaign in Google and on social networks.
A friendly tool that help users find out how much money they can save on life insurance. While the calculator has a sophisticated algorithm behind it, the user experience is intuitive and friendly.
In order to simplify the insurance ins and outs, we wrote posts that provides useful information and tips for users. Optimizing the content for search engines helped us appear on the top results on Google in relevant search terms.