My Bituach

“Dar Madanes” is subsidiary of “Madanes”, the largest independent insurance agency in Israel. “Madanes” provide coverage to 1 million customers and process 80,000 claims each year. “Dar Madanes” ensures personal and friendly service with their unique marketing and service system.

  • Creative & Technology
  • UX, UI, interactive design
  • Website development

Like many other industries, the insurance industry adopt itself to the consuming habits of their new customers (digital transformation). In such a competitive market, insurance agencies are required to reinvent themselves in order to stay relevant. “Dar Madanes” pride themselves in reducing customers costs, improving the coverage and canceling duplicate policies. We took those strength and created a digital platform (My Bituach) that streamline this process.

Building the right



  • Color pallette

  • Font : Rubik

  • Logo

Getting the
word out

Our guiding principles in branding and marketing My Bituach (“My Insurance” in Hebrew) was to keep it simple, personal and help people get better deals on their insurance. We used this message in our branding and marketing campaign in Google and on social networks.

Life Insurance


A friendly tool that help users find out how much money they can save on life insurance. While the calculator has a sophisticated algorithm behind it, the user experience is intuitive and friendly.

In order to simplify the insurance ins and outs, we wrote posts that provides useful information and tips for users. Optimizing the content for search engines helped us appear on the top results on Google in relevant search terms.


  • Font size

Accessibility Legend

For full compatibility, use Chrome and Firefox browsers.                 

In this accessibility tool, several things can be done

  • - Replace website color in the color department
  • - Increase and decrease fonts without design breaks
  • - Emphasize headlines and links in the outline
  • - You can also only work on a keyboard and browse the site
  • - You can play a document without any formatting
  • - Everything can be reset to the default

Main places can be easily reached by the above key combinations

  • ESC resets the index of the document and places it in the Quick Navigation menu
  • ALT + i - Turn off and turn on this information
  • ALT + m - Quick access to the accessibility menu
  • ALT + s - Go to the Quick Navigation menu
  • ALT + 1 - Back to home page
  • ALT + 2 - go to the main menu
  • ALT + 3 - Go to main content on page
  • ALT + 4 - beyond general search
  • ALT + 5 - go to the contact page

If pages are moved through the site information about our choices is saved and continues with the user to the next page